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No! If you do your business or fan page on Facebook will turn into a sad little page without a cover picture. It’s like being an egg on twitter and no one pays attention to an egg.

If you don’t do it yourself, it will be done for you on March 30, 2012. Use this link to learn more, see examples and turn on the preview for your existing pages: http://www.facebook.com/about/pages/

facebook timeline deadline

facebook timeline deadline

The most important things you have to do now are:

  1. Add a cover picture.
  2. Make sure your profile picture compliments the cover picture.
  3. Rearrange your applications to keep the important ones visible.

The cover picture can be clever or simple, but you need something. This would be a good time to start using a logo for a profile picture. You can have twelve apps, but only four are always visible and the first one has to be photos.

Other things you can do to take advantage of the new format for your brand.

  1. Add milestones with or without pictures.
  2. Change dates of existing posts and photos.
  3. Feature older stories to make them stand out.
  4. Pin a status to keep it near the top of the page.

As always, check out the hand selected related links below for more details and other opinions.