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There are two definitions of niche that can apply to a blog. Finding a specialized market  can make it easier to sell a specific product. Another definition is a place, employment, status, or activity for which a person or thing is best fitted. Both definitions when applied to blogs imply that a blog should have a specific topic or a narrow focus on a topic.

Not every blog needs a niche. It depends on the purpose of the blog.

Having a focus for your blog can make things easier. Easier to know who your audience is and what is likely to interest them. Easier to promote and to optimize for search engines. Easier to find similar blogs to read and comment on. Easier to find and network with other bloggers.

My blog is one year old today and some of those things are harder because my topic cuts across several niches. Most of my traffic comes from search engines.

I’m considering starting separate blogs for different topics or for things that may not fit in here. Would you prefer separate blogs for Pinterest or Goodreads? What about a travel and life list blog? Do off topic posts annoy you? Which topics do you want to read more about?

Thanks for reading and please let me know what you think in the comments.

 

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